M&S partners with Too Good To Go surplus food mobile app across UK following trial in select stores
Over 350 M&S Food stores now offer Too Good To Go Surprise Bags made up of surplus bakery products, giving customers the chance to collect food at a reduced price at the end of the day directly from in-store bakeries.
Too Good To Go is an app for surplus food. The national launch follows a trial in a select number of locations across the UK and is the latest move in M&S Food’s work to reduce food waste and ensure good food doesn’t go to waste. The Surprise Bags will include the likes of pastries, cookies and bread baked in-store. Each will include three to four products to a minimum retail price of £10.20 for £3.80. Customers can order them through the aforementioned app and collect them Monday to Saturday, one hour before their local store closes.
The partnership sits alongside M&S’s wider Plan A programme to halve food waste by 2030 and to help edible surplus food find its way to a dinner plate.
Lucinda Langton, Head of Sustainability at M&S Food, says: “Too Good To Go is a brilliant example of how we’re turning our commitment to reducing food waste into practical action. By giving customers access to surprise bags of surplus bakery products, we can help ensure more of our food is enjoyed. The response from our trial stores has been outstanding, and this partnership is another positive step towards our goal of halving food waste by 2030.”
Chelsea Kerr, Managing Director at Too Good To Go UK & Ireland, says: “We’re delighted to be partnering with M&S to help make their surplus food available to even more customers across the UK and Ireland. Food waste is a huge challenge, but partnerships like this show how simple it can be for businesses and consumers to take action together.”
“By giving food that might otherwise go unsold another chance to be enjoyed, we’re making it easier for people to save good food while also getting great value. M&S is a much loved brand across the UK, so we’re excited to be working together to make saving food from going to waste a simple and accessible part of everyday life for even more people.”
2026 RTIH Innovation Awards
Sustainable retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
