Nobody’s Child officially goes live with Persi AI powered styling and personalisation technology
Nobody's Child has deployed Persi technology in its e-commerce offering. In a LinkedIn post, Liv Parkes, Founder and CEO at Persi, said: “This is a retailer that was on my wish list before Persi was much more than an idea. So seeing our technology live on their website feels pretty surreal.”
She added: “When you're building something new, you're asking people to take a chance on more than just a product. You're asking them to believe in where it could go. And from our earliest conversations, Nobody’s Child did exactly that. They saw the opportunity for styling to become a much bigger part of the e-commerce experience, and trusted our small team to build it with them.”
Customers can now use Persi in two ways: PDP Style Bundle - multiple, completely shoppable ways to wear an item, whilst discovering complementary pieces complete the look; AI Stylist - personalised outfits based on their style, occasion and what they're looking for, including the ability to style something they already own.
Parkes commented: “Both helping answer one of the simplest (and most important) questions in fashion e-commerce: "I like it. But how would I wear it?" Seeing Persi live on a retailer of this scale is a VERY proud founder moment. But I'm even more grateful for the people who were willing to say yes.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
