Puresport works with e-commerce agency Visualsoft on connected charity pop-up for Thrift it back event
Visualsoft reports a partnership with performance wellness brand Puresport, using Shopify POS to power a charity pop-up. Working alongside the Puresport team, it designed and implemented a complete Shopify POS setup ahead of the “Thrift it back” event to raise money for Greenhouse Sports.
This included configuring the PoS environment, synchronising products and inventory with Shopify, enabling Tap to Pay on staff mobile devices and providing training so the team could confidently process transactions throughout the day.
The project also required overcoming a significant operational challenge. With unreliable Wi-Fi across the venue, there was a risk of payment failures and disruption during the event. Visualsoft assessed the site's connectivity ahead of time and recommended improvements to ensure transactions could be processed consistently.
By connecting every sale directly into Shopify, Puresport was able to track sales and fundraising in real-time while eliminating the manual reconciliation often associated with temporary retail events. Customer, payment and inventory data remained connected throughout the activation, providing complete visibility from a single platform.
Antony Hoyland, Director of Sales at Visualsoft, says: "Temporary retail often creates permanent headaches. Brands can find themselves juggling disconnected payment systems, manual stock updates and unreliable connectivity, all of which impact the customer experience. Our aim was to make the technology invisible; consumers don’t want to know it’s there, and shop staff need it to be out of the way. Puresport's team could focus on talking to customers and supporting a fantastic cause, while Shopify POS handled payments, inventory and reporting behind the scenes."
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
