Focus on ‘seamless shopping upon seeing’ experience as JD.com preps new 101HOME store in Shanghai, China
JD.com reports that its first 101HOME store will open on 28th September in Jing’an District Shanghai. Building on the launch of an online flagship store in 2025, this is pitched as a premium lifestyle retail destination that brings together global design, home furnishing solution, smart technology, fashion, renovation services, dining, art and cultural experiences under one roof.
The retailer says that with its global sourcing capabilities, self-operated retail model and omnichannel infrastructure, 101HOME will offer a seamless “shopping upon seeing” experience, allowing consumers to explore new possibilities for their homes and discover the art of everyday living. Spanning approximately 12,000 square metres across four floors, 101HOME is designed to meet the evolving needs of consumers from age 0 to 101, across different life stages, household structures and lifestyles.
It brings together more than 1,000 full category home and lifestyle brands, including over 30 international brands making their China debut and more than 150 domestic and international brands making their JD.com debut. At the heart of 101HOME are 33 “Dream Homes”, designed for different living situation, family structures, lifestyles and interests.
The Shanghai store features spaces created by British designer Kelly Hoppen, and Japanese designers Shuhei Aoyama and Takashi Honma. Chinese designer Wang Heng (Ryan) draws on Song dynasty inspired aesthetics to create a three-generation family home. Consumers can step into fully designed home settings and see how furniture, lighting and furnishings come together, offering inspiration for their own homes.
“101HOME is designed to go beyond traditional home retailing, bringing together home design, lifestyle trends and social experiences under one roof,” says Billy Bao, Head of 101HOME at JD.com. “We want to create a unique experience where consumers can discover new products, explore different ways of living and find inspiration for their own homes. With JD.com’s global sourcing and supply chain capabilities, we can help turn that inspiration into reality, making it easier for consumers to create a home that reflects their individual lifestyles.”
Powered by JD.com’s JoyAI and JoyInside technologies, smart home solutions demonstrate applications across entry systems, kitchens, bathrooms, sleep and health management. The store also features dozens of robotic products. There is also a here cafe, a popular coffee brand from Kyoto; ICE BOUQUET, known for its floral inspired gelato; JUANZONG Books; DEVINE’R NYC, a New York coffee and lifestyle brand; and Foyer de Lumiere, a Japanese-French bistro, several of which are making their mainland China or Shanghai debuts.
101HOME also offers more than 300 Burgundy wines, with over 100 available by the glass. Seven public artworks are also integrated across different floors and public spaces. The experience is accessible digitally through a WeChat mini programme and the JD.com app.
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
