Paula Rosa Manhattan deploys Dassault Systèmes HomeByMe Smart Kitchen Planner for DTC push
Dassault Systèmes reports that Paula Rosa Manhattan, a kitchen specialist in the UK and part of Ballingslöv International, will use its HomeByMe solution to launch a new offering that delivers kitchens directly to customers for the first time.
“Adopting Dassault Systèmes’ HomeByMe Smart Kitchen Planner is a transformative step for our business as we embrace e-commerce to meet the evolving expectations of today’s consumers,” says Richard Lee, CEO at Paula Rosa Manhattan. “As manufacturers, we’ve always been focused on quality and craftsmanship. Now, we’re taking our expertise directly to customers by offering them a fully digital experience that they control. HomeByMe will support this natural step for us, with a simple, guided design experience for our customers.”
“Paula Rosa Manhattan’s decision to integrate HomeByMe Smart Kitchen Planner as a backbone of their new business strategy demonstrates its whish to explore new ways to engage with consumers,” says Annabel Chaussat, CEO, 3DVIA, Dassault Systèmes. “Digital transformation of the buying journey is becoming essential to enhance consumer experiences and drive growth in the kitchen sector. Paula Rosa Manhattan is adapting to changing markets in the UK kitchen sector, bringing a new kitchen design and selling experience.”
2026 RTIH Innovation Awards
Digital transformation will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
