Streetwear brand Patta able to reopen US market after tariffs issues with Reveni cross-border technology
Streetwear brand Patta says it has reopened sales to the United States after deploying Reveni’s cross-border technology, allowing it to ship 4,000 parcels to American customers in a single product drop after tariffs had previously forced it to stop serving the market.
Patta, known for its limited edition product launches, had suspended US sales after customers were hit with unexpected import charges, leading many to refuse deliveries. It was left paying both export and reimport costs, making sales to one of its biggest international markets commercially unviable.
By implementing Reveni Atlas, it has been able to resume US sales while eliminating surprise duties for customers. The platform automatically calculates and manages tariff changes, allowing orders to be shipped with duties paid in advance and pass through customs without delays.
Tomas Overtoom, Business Growth at Patta, says: "You basically ship out a product, the customer just doesn't accept it because they get hit with tariffs. So you have to pay for the export but also reimporting it back again. It's extremely expensive. Ever since we have Atlas, we're extremely confident in using cross-border releases and implementing them, specifically for the US now."
Patta also replaced its previous returns platform with Reveni's integrated solution. The new platform connects directly with the brand's systems and third-party logistics provider, giving the team full visibility of every return while reducing manual administration. Patta also offers instant refunds to selected customers via this option.
Kevin Paiser, VP Marketing & Partnerships at Reveni, says: "Cross-border commerce has become significantly more complicated over the past year, particularly for brands selling into the US. Many retailers have seen demand remain strong while rising tariffs and unpredictable import costs have made fulfilment far more challenging.”
"Brands shouldn't have to choose between disappointing customers and walking away from international markets altogether. By removing that complexity, retailers can continue growing globally without exposing customers or their operations to unnecessary risk."
Patta is also exploring technologies including AI powered virtual try-on.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
