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Debenhams Group inks multi-year AWS deal to scale up AI tools across brands including boohoo and PrettyLittleThing

Debenhams Group inks multi-year AWS deal to scale up AI tools across brands including boohoo and PrettyLittleThing

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AIStaff WriterJuly 3, 2025Debenhams, AWS, Online retail, Gen AI, Amazon Web Services, RTIH AI in Retail Awards, Cloud solutions, Amazon Bedrock, AutomationComment