Made.com takes wraps off Made Labs

Made.com takes wraps off Made Labs

Online retailer Made.com has launched a London-based innovation venture, Made Labs.

This will focus on startups and emerging technologies to create an engaging shopping experience. It builds on collaborations with such ventures as Hullabalook, which created its Sofasizer, an online tool that helps customers find the perfect size of sofa for their space.

Earlier this year, the pureplay announced the expansion of its flagship showroom in Soho, London. It has also launched a new online interior design service, a collaboration with French startup hubstairs.

“Made’s entrepreneurial spirit is fundamental to our business strategy. As a digitally-native brand, being at the forefront of technological developments is a key priority,” says Jonathan Howell, Chief Technology Officer at Made.

“We want to provide technology that is always one step ahead of our customers’ expectations. We are lucky enough to be based in the centre of one of the world’s best tech startup communities. There are amazing things happening within those companies, and we want to stay true to our entrepreneurial roots and collaborate with these businesses to get their ideas in front of our customers.”

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