Pavilion Broadway makes ‘first of many’ digital CX investments

Designer furniture retailer, Pavilion Broadway, is gearing up to launch its first-ever professional photography studio.

It has invested £50,000 in the workspace which is situated within a newly renovated area of Pavilion Broadway’s 25,000 sq/ft warehouse and includes a five metre turntable. This offers a 360 degree digital visualisation of products. As a result, customers will be able to browse products on its website as if they were viewing them in-store. The project is set for completion by the beginning of August.

The studio is the core project within a larger investment that includes moving to a specialist content delivery network. David Ewart, Managing Director at Pavilion Broadway, says: “As a family-run business, it’s a particularly exciting time for us. The photo studio marks the first of many investments we are making to improve our customer experience digitally.”

“We have confidence that it will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery. Not only will this strengthen our online customer journey, but we will also have the capacity to offer a greater online catalogue of exclusive products, matched with spectacular one of a kind photography.”