La Perla appoints fashion veteran as CEO

Investment firm Sapinda has appointed former Burberry chief Pascal Perrier as Group CEO of La Perla. Perrier has also become an equity investor in the business (details of which were not revealed).

La Perla was bought by Sapinda in February and it has set in motion a restructuring and turn-around of the brand. Perrier joined Burberry in 2005 as Executive Vice President of Business Development and was appointed CEO Asia Pacific in 2009. Prior to that, he was on the senior management at such luxury fashion houses as Gucci Group where he executed the acquisition and subsequent integration of Yves Saint Laurent, followed by the acquisition of Balenciaga.

Perrier says: “La Perla is an iconic brand and one of the world’s leading players in the luxury space. I am very pleased and impressed with the work done by Sapinda and the La Perla team in the last six months and the large potential that this business offers. I look forward to working with the Sapinda and La Perla teams to take the business forward in a sector that continues to demonstrate huge growth potential. We will continue to invest in the business and to build on the founding vision and values of the brand.”

“I am also proud to now be an equity investor in a business with so much brand value and heritage, something that underlines my belief in the growth potential of the brand and the loyalty it has garnered from its customers. We will ensure that La Perla is perfectly positioned to capitalise on the myriad of exciting consumer trends impacting the global fashion lingerie sector.”

Sapinda Chief Executive Lars Windhorst, comments: “We are delighted to finally announce the appointment of Pascal to lead La Perla into a new era of growth. The luxury fashion and lingerie sector is full of opportunity due to the rapid pace of change with which consumers and other cultural stakeholders are now engaging with luxury brands. There are few more experienced people to navigate us through these opportunities and take the brand to the next level than someone with the luxury fashion industry clout and know-how of Pascal.”