Ethan Feinstein has joined Bath & Body Works as Director of Social Media Strategy.

He was previously at The Estée Lauder Companies where he spent five years, most recently serving as Senior Manager, Global Social & Influencer Marketing, Clinique. His CV also includes stints at Michael Kors and Coty.

In a LinkedIn post, he said: "Few brands have the kind of emotional connection Bath & Body Works does and I’m excited to bring fresh ideas to a brand this beloved."

"We're taking the brand in a bold new direction, and I'll be leading the charge across: Brand social: building always on channels that drive culture, community and conversion; Creators and talent: partnering with new and existing voices our community loves and trusts; Culturally relevant partnerships: showing up in the moments, conversations, and collabs that matter; IRL: bringing new and longtime fans into our evolving store experiences, because the magic of this brand still lives in walking through the door. Big ideas, an amazing team, and so much ahead!"

Scotland

Frasers Plus Braehead reports that Bath & Body Works is set to open its first standalone store in Scotland at the retail and leisure destination this winter. This is opening ahead of Christmas and will span more than 2,000 sq ft.

Rachel Scott, Head of Leasing at Global Mutual, comments: “Bath & Body Works’ decision to select Frasers Plus Braehead for its first standalone Scottish store is a significant endorsement of the destination’s regional reach and the momentum behind our evolving offer."

“Bath & Body Works will broaden our beauty offer across body care, home fragrance and gifting, while giving shoppers access to the full standalone store experience. Opening ahead of Christmas, it will introduce a strong new gifting proposition that complements the wider destination at a key trading moment.” 

A spokesperson from Bath & Body Works, says: “Opening our first standalone Scottish store is an important milestone for Bath & Body Works, and Frasers Plus Braehead is the ideal location for this next step in our growth." 

“The destination’s strong regional draw and impressive mix of leading retail brands made it a natural choice for our debut. We look forward to bringing the full Bath & Body Works experience to Braehead and building meaningful relationships with customers across Scotland.”