Sur la table has announced a buy now pay later partnership with Affirm.

Eligible customers can now pay over time on most items shipped from surlatable.com, with biweekly or monthly payment options starting at 0% APR. Before they buy, customers see their full payment schedule and total cost, including any interest. Affirm says that it never charges late fees, hidden fees or compounding interest.

“People do not build a kitchen all at once. They build it over years, one pan and one knife at a time, and the pieces they keep are the ones that were worth buying in the first place,” says Elton Graham, Chief Marketing Officer at Sur la table.

“We have offered customers flexibility in how they pay for a while now. What we wanted was a partner whose terms are as clear as the products we put on the shelf. Affirm gives people cost certainty, with no late fees and nothing buried in the fine print. Our customers should expect that from us.”

“Sur la table has built its reputation on helping people find the right pieces for their kitchens,” says Wayne Pommen, Chief Revenue Officer at Affirm. “Affirm is a natural fit for that experience, giving customers more choice and control over their purchases, with clear payment terms upfront and no financial surprises after checkout.”

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.