Mountain Warehouse has appointed Steven Wait as Strategy and AI Director. Wait previously spent almost five years at the outdoor clothing and equipment retailer, holding such roles as Head of E-commerce (UK).

He left in 2022 and joined Olsam.

In a LinkedIn post, he said: "After almost five years away, I'm happy to share that I'm returning to Mountain Warehouse as Strategy and AI Director to support the next phase of the company's growth."

BigCommerce

Earlier this year, Commerce reported that Mountain Warehouse had launched a new composable e-commerce platform powered by BigCommerce.

This replaced a decade old custom built system. Founded in 1997, Mountain Warehouse operates more than 400 stores worldwide and serves over five million customers across key markets including the UK, US, Canada, Europe, Australia and New Zealand. The company designs and produces the majority of its products in-house, with the aim of offering affordable outdoor apparel and equipment for the whole family.

“Moving away from our legacy platform was critical to unlocking the next phase of Mountain Warehouse’s growth,” said Simon Neale, Chief Technology Officer at Mountain Warehouse. “With BigCommerce, we now have the flexibility to innovate faster, integrate best-of-breed technologies and focus our engineering efforts on delivering better customer experiences rather than maintaining core infrastructure.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

Check out our 2026 shortlists and finalists here.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event will consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.