Crew Clothing Company has gone live with its online store on Shopify. The retailer worked with Voyado and Shopify partner, fusefabric, on this.

In a LinkedIn post, Raine Peake, Group Digital Director - Crew Clothing, Ben Sherman, Saltrock and Pringle, said: "It was a huge team effort and shows what can be achieved by brilliant people in a very short time frame just before Black Friday. Also to our fantastic partners who delivered on time and on budget, no mean feat and also made the whole migration a joy."

Voyado and H&M

H&M has overhauled its onsite search across more than 60 markets, working with Voyado. The retailer says that the move away from keyword matching to an intent driven model has reduced soft exits (where shoppers drift off because of friction rather than choice) by 80% and cut customer exits from search by 30%.

Rather than matching search terms to product names, the new setup reads a range of signals at once: stock availability, add to bag actions, purchase behaviour, product newness, revenue performance and customer intent and updates rankings in real-time.

“As our business grew, we needed a more intelligent approach to search, ranking, and discovery. We found Voyado to be the best fit for us.” said Lars Gezelius, Acting Global Head of Digital at H&M.

Erica Sandelin Ekelund, CEO at Voyado, said: "Search is a clear signal of what customers actually want. When a customer searches, they’re not browsing - they’re telling you. And many retailers are throwing that signal away. H&M recognised the value and used it to rebuild their customer experience from the ground up, and the numbers confirm they were right. The most successful retailers won’t be those with the most extensive catalogues. They’ll be the ones who understand their customers and what they actually came for.”

2026 RTIH Innovation Awards

Online retail was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.