Seed to Table, a grocery retailer in Naples, Florida, has created Goldie, a conversational AI avatar who shoppers can talk to via a full size Proto Hologram screen.

“Seed To Table is a cutting-edge grocery store/entertainment Mecca like no other and adding Goldie to it just brings us to another level that no other supermarket has,” says Dan St. Martin, General Manager. "We are the Disney World of supermarkets.”

At the entrance, a seven-foot Proto Hologram presents information, advertising and Goldie, which has a face, voice and whimsical personality. Shoppers can ask Goldie questions, get recommendations and discover ideas. She can also remember preferences and previous interactions.

Throughout the store, participating brands use QR enabled shelf displays. Shoppers can scan to discover a brand story, learn about a product, receive an offer or recommendation, and explore content created specifically around what they’re seeing.

“Seed to Table deserves tremendous credit for having the vision to be first,” says James Beckmann, CEO at Live Buzz Intelligence. “They’re showing what is possible when a retailer modernises engagement at exactly the right moment. We’re excited to bring something genuinely new to shoppers.”

“”For years, we’ve been bringing people face-to-face with holograms in ways they never imagined possible,” says David Nussbaum, Founder and Chairman of Proto Hologram. “Now we’re bringing that same magic to something as ordinary as a trip to the grocery store. What excites me about this collaboration with Live Buzz Intelligence and Seed to Table is that we’re introducing new technology into retail which enhances the entire customer shopping experience."

"When a shopping cart has a personality, products can tell their own stories, and customers can interact with AI in real time, you’re getting a glimpse of what the future of retail looks like.”

Live Buzz Intelligence says that it plans to scale the model to thousands of retail locations across the US.

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

Check out our 2026 shortlists and finalists here.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event will consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.