SPAR starts loyalty app roll-out with Zapper

SPAR is partnering with Zapper to launch its mobile payments and loyalty app into multiple stores, starting in the South West this month. Shoppers open the app, scan a QR code at the till and payment, including voucher redemption and loyalty card updates, is then processed.

Ian Taylor, SPAR UK Retail Director, says: “We are focused on offering excellent customer service. Working with Zapper means that customers are motivated to shop at SPAR rather than at a competitor store. Our customers have many great reasons to shop with us and there are enormous benefits to retaining and rewarding them. We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use in-store.”

Jon Birt, Retail Director, Zapper UK, comments: “We are SPAR UK’s first app partner to deliver a seamless loyalty and smarter marketing platform. This will further assist retailers in understanding today’s convenience shopper’s needs, all delivered by the ease of quick mobile payments. With the average shopper spending £8.47 when they pay with the app, it is clear Zapper is transforming the way shoppers pay and receive rewards.”