Wirecard has picked up German retailers Aldi Nord and Aldi Süd as new customers.
These are introducing their own gift cards for the first time. Wirecard will manage the platform, assuming responsibility for card issuance and payment processing. The gift card range, which includes e-money cards for both physical and online stores, can be used to pay at all Aldi branches throughout Germany.
Natascha Vrchoticky, Communications Director Customer Relationship Management at Aldi Süd, says: "More and more of our customers have been asking us when we will finally start selling Aldi gift cards in addition to those of other brands. It seems that a lot of our customers are fans of the brand - they are really enthusiastic about it and would like to receive a gift card."