Ecrebo announces Dixons Carphone deal
Ecrebo has landed a five-year contract with Dixons Carphone, paving the way for the retailer to upgrade the capabilities of its Point of Sale coupon programme by implementing Ecrebo’s Message at a Till solution across all 450 of its megastores.
Dixons Carphone says that it will now have access to more advanced promotional campaigns to create personalised and engaging messaging for its customers. The move is part of the retailer’s plan to ensure promotional offers are connected across all channels.
“Ecrebo has a lengthy track record of delivering both immediate and long-term success for their customers,” says Keely Bosati, Head of Commercial Development at Dixons Carphone. “We demand a lot from our systems, and we needed reassurance that the vendor we selected could handle large quantities of data with a tried and tested product. Ecrebo’s functionality, consistent messaging and team cohesion, combined with their success of working with retailers such as M&S and Waitrose gives us full confidence that this partnership will serve us and our customers well for years to come.”
“Partnering with a retailer of Dixons Carphone’s calibre, after such a competitive RFP process, is a tremendous source of pride for our company,” says David Buckingham, CEO, Ecrebo. “Working alongside their team to deliver the personalised engagement experience that modern retail demands has been an opportunity we have been thrilled to take on. We’re looking forward to developing our partnership with Dixons Carphone over the coming months.”