Zalando Google in conversational commerce team up

Zalando Google in conversational commerce team up

German etailer, Zalando, has launched a gift-finding chatbot on Google Assistant.

"People spend more and more time on social media and as a customer-focused company we have to follow consumers step by step, and innovate our services to address emerging needs and criticalities," says Nicolas Borg, VP at Zalando. "Collaboration with Google allows us to move a step further in the area of conversational commerce, and to explore a field that will become enormously relevant to the future of online shopping.”

Further info here.

 

More mobile innovation, please, we’re e-tailers

More mobile innovation, please, we’re e-tailers

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