Big hitters back Trouva

Big hitters back Trouva

Trouva has raised $10 million in a series A round of funding led by BGF Ventures, with Index Ventures, which has backed the likes of Etsy and ASOS, and Octopus Investments also participating.

The startup was founded in London in 2015, initially as Streethub. It acts as a marketplace for small businesses selling clothing, homeware and lifestyle items and currently has more than 350 sellers. “We will be using the investment to further develop our unique platform at existing stores within the Trouva community, while funding expansion to new shops and boutiques across the UK, and ultimately further afield too,” says Co-founder and Chief Executive Mandeep Singh.

BGF Ventures partner Harry Briggs comments: "Everyone’s discovered a boutique somewhere that's full of things that feel made for their home. Trouva helps those boutiques reach more customers, and helps customers further-afield keep up with their favourite boutiques' latest ‘finds’. Discovery is so hard in homewares, and we believe that Trouva could help people across the world discover those unique, meaningful products that make home feel like home – while enabling the most extraordinary independent boutiques to not only survive, but thrive.”

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