Clarks set to deploy JDA solutions

Clarks has selected JDA Retail Planning and Intelligent Fulfilment solutions as part of its global business transformation initiative.

Trading across 100 countries with over 23,000 distribution points stretched across retail, joint venture, franchise, wholesale and digital channels, the retailer sells in excess of 50 million pairs of shoes each year. It will deploy JDA Retail Planning to build localised assortments for stores and targeted assortments for key accounts and regions that align with corporate objectives. JDA Intelligent Fulfilment will allow Clarks to better anticipate the omnichannel demand, and secure high and profitable availability of stock, across all channels, through advanced allocation and distribution processes.

Mike Shearwood, CEO at Clarks, says: “Clarks is a truly global brand that is thinking big and innovating to ensure that we are fit for the future and able to cater for today’s modern consumer. Being able to forecast, plan, source and fulfil orders in a much more intelligent manner will enable us to increase customer satisfaction and further our growth, ensuring that we remain at the forefront of shoemaking. JDA’s strong heritage in retail and wholesale, along with its best-in-class technology, gives us huge confidence in achieving this goal and will help us become a more agile and efficient business.”

“We are really pleased to be assisting Clarks with its transformation, and this is a fantastic endorsement of our retail planning and intelligent fulfilment solutions,” says Franck Lheureux, Senior Vice President, EMEA, JDA. “In the footwear sector especially, a failure to provide the right product at the right time to the consumer can result in a lost sale. Using data science and state-of-the art technology, Clarks will be able to better segment and serve its customers globally across all channels in today’s highly competitive retail market.”