MetaPack research highlights power of the shopper
50% of consumers will abandon their online shopping basket if the delivery choices on offer are unsatisfactory. That’s according to MetaPack’s 2017 State of eCommerce Delivery Consumer Research Report, involving over 3,500 people in the UK, Europe and USA.
This also found that 60% will select one online retailer over another if they can get more convenient delivery options, whilst 39% will never shop again with a retailer if they have a negative experience. 54% say delivery defines their choices. 43% have used social media platforms to voice their displeasure at a poor experience and, amongst 18-26 year olds, this figure rises to 48%. 54%, meanwhile, want e-commerce sites to offer a one-hour delivery in metropolitan areas.
Respondents also indicated that they weren’t concerned about the UK exiting the European Union with 58% saying it would make no difference to their shopping behaviours. French (67%), Dutch (65%) and Italian (62%) shoppers were most likely to keep buying goods, along with 54% of German and 48% of Spanish people. 27% Americans said that post Brexit, they’ll be buying even more goods from the UK.
“This is the first time that we have been able to address the topic of the UK leaving the EU with such a large number of overseas consumers and it is heartening to see the sentiments expressed,” comments Bruce Fair, Chief Revenue Officer at MetaPack. “However, when we asked what the deterrents would be to purchasing from the UK, we found that 77% of shoppers said if goods became more expensive than those they could purchase locally and 63% said if delivery costs increased.”