HSO highlights why shoppers are avoiding High Street
53% of UK consumers choose to avoid visiting bricks and mortar stores due to inconvenient opening times, according to research by HSO.
41% of the 100 people surveyed also expressed dissatisfaction at the need to travel long distances and a lack of stock, with 61% of older people (45+) deterred by a lack of parking. 18% said that they used the retailer’s physical store to make any of their last five purchases. Meanwhile, just 10% had been to one at any point during three out of five of their last purchases. However, among those 34 years of age and under, the percentage rose to 27% of people that had been influenced by an in-store experience.
If logistical barriers were removed then this is still the preferred way to shop. 53% noted it as their preference, while those aged 35 and older the results were split 50-50. The ability to touch and feel the product remains imperative for many, and was referenced by 71% of respondents, while the chance to ask questions about the products was also key (28%). “This research provides retailers with a good insight into the current trends of consumer habits when it comes to the High Street vs online debate. Retailers must understand that customers are striving for more convenience to fit in with their busy schedules, so when visiting a store expect stock to be available. This also applies to online shopping, customers demand a flawless time saving experience when they are shopping online via their mobile from the store, by laptop or tablet,” says Hector Hickmott, Sales Director, HSO.