ASOS rolls out festive Gift Assistant

ASOS rolls out festive Gift Assistant

ASOS has launched a new Facebook-based virtual assistant that will make suggestions for Christmas gifts. This is available in the UK and France and has its own Facebook page where customers can click through. It is also available through advertisements on the social media platform.

Based on machine learning technology, the Gift Assistant sifts through options by asking various questions, leaving customers with narrowed down choices for their gift recipient. The questions will be based on 20-somethings and include quirks like ‘What item would most likely fall out of their bag’. The service also allows customers to see more products should they wish to expand their purchase further. It will also continue the ASOS partnership with Choose Love; if a customer is left unsure, they will have the option to ‘Choose Love’ and purchase an item from the charitable range for Help Refugees, where 100% of the proceeds are donated to the charity. 

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