Tod’s signs on with Alibaba exclusive online marketplace

Tod’s signs on with Alibaba exclusive online marketplace

Italian fashion brand Tod’s has joined Tmall’s Luxury Pavilion as it looks to reach China’s high-end shoppers.

The premium leather-goods maker, known for its Gommino loafers, launched its namesake brand both on Tmall, Alibaba’s C2B shopping platform, and the Pavillion, an invite-only shopping section on the site. It lines up alongside the likes of Burberry, Hugo Boss, La Mer, Maserati, Guerlain (LVMH) and Zenith, who have been tapping into a platform that launched in August this year.

“Tod’s is recognised the world over as having amazing craftsmanship in building leather and suede shoes, so it’s great that Chinese consumers can have access to this craftsmanship,” says Sébastien Badault, Alibaba Group’s director of international fashion and luxury and general manager for France.

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