Roll up, roll up, get your Golden Goose from AmazonFresh

File under ‘Amazon doesn’t do anything by halves’. AmazonFresh has introduced the 24 carat ‘Golden Goose’, following a team up with C.Lidgate, a fifth-generation family butchers in Holland Park, London.

Hand selected from Seldom Seen Farm in Leicester, each free range goose will be delivered with 24 carat edible gold leaf, for customers to apply once the bird is cooked and rested. The resulting 4.5-5kg ‘Golden Goose’ serves between five to six people and is available to buy from today on AmazonFresh for £98.50. 

“Gilding food has long been a mark of tremendous prestige, showing off wealth and the skills of one's cooks. Gold not only looked good in and of itself, but it reflected the light from fires and candles, glittering across the table and competing with the rich jewels and gold-and-silver-embroidered clothing of the privileged diners around it,” says Annie Gray, TV Food Historian and research associate at the University of York. “In the medieval and Tudor era, gilded roast centrepieces were the ultimate showstopper on the winter feast table. A cheaper option was to use paste containing saffron or safflower, but nothing beats real edible gold.” 

“By working with a butcher like C.Lidgate, we are able to push culinary boundaries and provide our customers with inventive foodie experiences,” says Panos Karouzos, Head of Local Shops & Markets, AmazonFresh. “Packaged up with 24 carat edible gold leaf, our customers will be able to add a touch of luxury to their festive feasts and truly wow their guests this Christmas.”