Asos reports that total retail sales rose 30% to £790.4 million in the four months to 31st December. The fast fashion e-tailer's UK sales were up 23% and international 35%. The number of active customers was 16 million, a rise of 19%.
Nick Beighton, CEO, comments: “I’m pleased to report a strong performance during the period including peak. We achieved an exceptional performance in the UK, whilst momentum in international sales continued. We acquired 2.6 million active customers year-on-year and saw encouraging movements across all key customer KPIs.”
Asos also ramped up its technology programmes push, with a record number of releases. “Our customer proposition was further enhanced in the UK with the launch of Try Before You Buy and Asos Instant, our same day delivery proposition. Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”