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Bambuser powered Asos Stylist app in ChatGPT launch showcases fundamental tension in AI mediated commerce

Scott Thompson 28/05/2026 Scott Thompson 28/05/2026

Bambuser powered Asos Stylist app in ChatGPT launch showcases fundamental tension in AI mediated commerce

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Retail technology innovation of the week: Asos taps ChatGPT to ensure it never goes out of style

Scott Thompson 22/05/2026 Scott Thompson 22/05/2026

Retail technology innovation of the week: Asos taps ChatGPT to ensure it never goes out of style

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Asos announces launch of Stylist app in ChatGPT powered by Bambuser video commerce technology

Scott Thompson 20/05/2026 Scott Thompson 20/05/2026

Asos announces launch of Stylist app in ChatGPT powered by Bambuser video commerce technology

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Primark preps online delivery move as retailer loses out to M&S in bidding war for Asos automated warehouse

Scott Thompson 17/05/2026 Scott Thompson 17/05/2026

Primark preps online delivery move as retailer loses out to M&S in bidding war for Asos automated warehouse

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Asos veteran and fraud prevention specialist Morgan McAlinden-Wall ends epic 11 year run at online retailer

Scott Thompson 15/05/2026 Scott Thompson 15/05/2026

Asos veteran and fraud prevention specialist Morgan McAlinden-Wall ends epic 11 year run at online retailer

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Asos raids Amazon Fashion to appoint Natasha Jeffers as Managing Director, Global Trading

Staff Writer 19/03/2026 Staff Writer 19/03/2026

Asos raids Amazon Fashion to appoint Natasha Jeffers as Managing Director, Global Trading

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Asos veteran Ricky Jassal ends time at fast fashion giant and heads over to Sainsbury's

Staff Writer 02/03/2026 Staff Writer 02/03/2026

Asos veteran Ricky Jassal ends time at fast fashion giant and heads over to Sainsbury's

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New Asos virtual try-on experience launches in partnership with AI fashion platform AIUTA

Staff Writer 17/02/2026 Staff Writer 17/02/2026

New Asos virtual try-on experience launches in partnership with AI fashion platform AIUTA

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Asos partners with Fermat as online fast fashion giant upskills 100+ designers in generative AI

Staff Writer 03/02/2026 Staff Writer 03/02/2026

Asos partners with Fermat as online fast fashion giant upskills 100+ designers in generative AI

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Brits admit to wardrobing as they back crackdown on free online returns abuse

Staff Writer 26/01/2026 Staff Writer 26/01/2026

Brits admit to wardrobing as they back crackdown on free online returns abuse

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Full circle moment for fusefabric as company helps deliver Shopify powered Topshop EU website

Staff Writer 20/01/2026 Staff Writer 20/01/2026

Full circle moment for fusefabric as company helps deliver Shopify powered Topshop EU website

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Asos kicks off 2026 with online returns launches for customers in Finland and Hong Kong

Staff Writer 14/01/2026 Staff Writer 14/01/2026

Asos kicks off 2026 with online returns launches for customers in Finland and Hong Kong

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Former Burberry and Asos exec Rajeev Aikkara takes on VP of Technology role at Nike

Staff Writer 08/01/2026 Staff Writer 08/01/2026

Former Burberry and Asos exec Rajeev Aikkara takes on VP of Technology role at Nike

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Jag Weatherley swaps Asos for M&S as she becomes Transformation Director

Staff Writer 06/01/2026 Staff Writer 06/01/2026

Jag Weatherley swaps Asos for M&S as she becomes Transformation Director

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Asos reimagines customer experience with AI as online fashion retailer inks Sierra deal

Staff Writer 29/12/2025 Staff Writer 29/12/2025

Asos reimagines customer experience with AI as online fashion retailer inks Sierra deal

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Director of Technology Ross Hompstead exits Asos after NI Tech Hub and Topshop initiatives

Staff Writer 05/12/2025 Staff Writer 05/12/2025

Director of Technology Ross Hompstead exits Asos after NI Tech Hub and Topshop initiatives

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Former Boden, Burberry and Asos executive Ana Machado da Silva makes move to Pentland Brands

Staff Writer 07/11/2025 Staff Writer 07/11/2025

Former Boden, Burberry and Asos executive Ana Machado da Silva makes move to Pentland Brands

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Former Asos and Not On The High Street executive James Broad joins e-commerce firm OnBuy as Head of Analytics

Staff Writer 31/10/2025 Staff Writer 31/10/2025

Former Asos and Not On The High Street executive James Broad joins e-commerce firm OnBuy as Head of Analytics

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British pureplay Asos preps pop-up shop on London’s Carnaby Street, set to open in November

Staff Writer 24/10/2025 Staff Writer 24/10/2025

British pureplay Asos preps pop-up shop on London’s Carnaby Street, set to open in November

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Asos Live creator led immersive video shopping fashion experience goes live following trial

Staff Writer 03/10/2025 Staff Writer 03/10/2025

Asos Live creator led immersive video shopping fashion experience goes live following trial

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