Lingerie and swimwear brand Pour Moi expands online retail presence with launch of range on Asos
Pour Moi has announced the launch of its latest lingerie and swimwear offering on Asos, expanding its UK retail presence.
Wholesale and Retail Manager, Shabana Shah, says: “We’re really excited to be launching Pour Moi on Asos. It’s a platform that truly understands its customer, and there’s a strong alignment in how we both approach inclusivity, particularly across lingerie and swim. This launch allows us to bring our fit expertise and product to a wider audience.”
Pour Moi Founder and CEO, Michael Thomson, comments: “We are incredibly excited to launch with Asos, a globally recognised retailer that has such a strong connection with fashion-forward consumers. This partnership marks an exciting opportunity for us to introduce the brand to a wider demographic. At the heart of our brand is a commitment to creating pieces that empower confidence while delivering on comfort and quality, and we feel Asos is the perfect platform to help bring this vision to even more customers.”
2026 RTIH Innovation Awards
Online retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
