British fashion brand Pour Moi taps Voyado retail technology as it preps entry in to new markets

Voyado, a Swedish retail technology platform, has partnered with Pour Moi, a British multinational fashion brand, to support its plans for global expansion and entry into new markets. 

Pour Moi will be using Voyado’s Elevate product. This will enable its team to create efficiencies and automate manual tasks in merchandising categories and listings.

The partnership will be crucial in developing its online presence, enabling the brand to offer a sophisticated, personalised shopping experience across new markets, while maintaining efficiency in its operations.

Erica Sandelin Ekelund, CEO at Voyado, comments: “Our collaboration with Pour Moi is a perfect example of how we’re shaking up the e-commerce world.”

“We are excited to bring our extensive expertise in retail, specifically within the fashion world, to the table, helping Pour Moi create a more engaging and efficient online shopping journey for their consumers.”

Nicola Cosens, Chief Marketing Officer at Pour Moi, says: “We are super excited to be partnering with Voyado – their genuine passion and openness has been refreshing from the start.”

“We are really looking forward to seeing how the partnership can improve our offering and vitally the customer experience as we move forward.”

Arbnor Beciri, Sales Manager at Voyado, adds: “Pour Moi’s trust in our Elevate product validates that our people first approach to retail technology is hitting the mark.”

“We’re excited to support their expansion by streamlining their on-site search and merchandising processes and enhancing product discovery capabilities.”

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at  RIBA’s 66 Portland Place HQ in Central London.