Asos and Deliveroo partner for on demand delivery of retailer’s limited edition football shirts
Asos and Deliveroo have teamed up to make a new drop of the former’s DESIGN football shirts available to order on demand via the latter’s app.
Launching across Greater London and Manchester, customers can order up to two football supporter shirts out of 15 male and female designs, and have them delivered straight to their door in as little as 25 minutes.
Country designs include England, Spain, Brazil, Argentina, Portugal, Germany, Mexico and The Netherlands. The focus, according to a press release, is on “reworking classic jerseys with a trend led edge…From shirred baby tees, off‑shoulder tops, tanks, and bandeaus to boxy, oversized T‑shirts and oversized polos, the shirts are priced between £12–£22 and feature sporty graphics made for the season ahead.”
Vanessa Spence, Executive Vice President of Brand and Creative at Asos, says: “We love tapping into the moments that matter to our customers. Partnering with Deliveroo lets us meet them right where they are, whether that’s getting match day ready at the last minute or leaning into the energy and emotional rollercoaster of the game. It’s about making style feel easy, relevant, and part of real life.”
Suzy McClintock, VP Consumer and New Verticals at Deliveroo, says: “Our new partnership with Asos redefines what convenience means during a busy sporting summer. Deliveroo is already a trusted part of the match-day experience, helping customers get everything they need delivered on demand, from meals and groceries to beauty, health and retail essentials. Expanding our retail offering with Asos is an exciting step that gives fans an easy way to complete their plans, whether that’s stocking up for a watch party or getting last minute fashion essentials delivered to their door.”
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
