Cash back app GreenJinn has mapped out the nation's top 12 vegan cities and most popular Veganuary purchases.
Top five grossing products as follows: Waitrose Vegan Sausages; Whole Earth Peanut Butter; Light Coconut Milk; Califia Almond Milk; Cauldron Falafels.
North Down in Northern Ireland, meanwhile, is the top city using vegan coupons (surprisingly, London only ranks 11th). GreenJinn reports that vegan-friendly products have thus far accounted for 49% of the coupons redeemed overall on its platform during January. It is currently running a Veganuary Giveaway and has put together a selection of essential products, places and events for those interested in staying vegan beyond this month.