Brits want double-quick grocery deliveries, IGD
48% of UK online grocery shoppers are willing to pay more for rapid delivery of their groceries, according to research from IGD involving 2,000-plus people.
61%, meanwhile, would like it if online retailers personalised special offers based on what they buy regularly. Vanessa Henry, Shopper Insight Manager at IGD, says: “Much of shoppers’ growing expectations around online retail is focused on the delivery aspect of their food and grocery shopping. One of the main reasons shoppers choose to shop online is because it’s more convenient and quicker than shopping in-store, so as we see more competition between retailers for the quickest delivery times and most convenient services, the next generation of convenient shopper is starting to emerge.”
Simon Mayhew, Online Retail Insight Manager at IGD, comments: “This is more than just online – it’s the future of retail. To deliver it as an industry we need to work together and upskill. Grocery retail is seeing an unprecedented amount of change, driven by these changing shopper expectations that can be met using transformative technologies. But only those companies that invest in the online channel to create a personalised, efficient, frictionless experience offer in line with these increasing shopper needs will get the results to succeed in future.”
