Decathlon expands Omnia Retail partnership to UK

Dutch pricing and online marketing automation software provider, Omnia Retail, has signed up its first major UK client, Decathlon, following the launch of its London office in September.

Laurens Spiele, E-commerce Director at Decathlon, says: “Following a tremendously successful implementation in the Netherlands, we’re thrilled to be expanding our partnership with Omnia to the highly-competitive UK market. Their product-focused and data-driven omnichannel approach allowed us to reach our ambitious growth goals in a highly targeted way, far exceeding our expectations on both pricing and marketing strategy.”

Sander Roose, CEO at Omnia Retail, adds: “Today’s retail market is highly dynamic and competitive, so it’s vital that brands stay ahead of the pack and incorporate automation into their pricing and marketing strategy. Considering we recently expanded our own business to the UK, it made perfect sense to work with Decathlon once again to deliver an equally effective project for the UK market. We’ve loved working with the team to drive profits, boost brand loyalty and improve their operations, and we’re incredibly excited to do it all again.”