Superdry connects with JD.com

Superdry has opened a flagship store on JD.com.

To kick off the new autumn-winter season, it has launched a campaign called #Super Zao# to “celebrate the power of Millennials and encourage young people to express their individuality without restrictions”.

This includes a micro-film featuring Chinese actor and singer Timmy Xu, Superdry’s brand ambassador. It is also organising a JD Super Fans Day, involving a range of online and offline activities.

“JD.com is one of the world’s most innovative retailers, providing a customisable, best-in-class experience that is shaping the future of shopping. We’re excited to be working with them to create a unique, interactive experience for shoppers to discover the exciting world of our brand,” says Eric Hu, General Manager of Superdry China.

“We are honoured to welcome the globally recognised Superdry brand to JD.com,” says Victor Hu, President of JD Fashion and Lifestyle. “It is devoted to creating amazing clothes for people through its obsession with design quality, and fit, and its commitment to relentless innovation. These values resonate powerfully with Chinese consumers, especially young JD customers, and we’re thrilled that the brand is now just a few clicks away from hundreds of millions of people in China.”