Porcelanosa kicks off sound and scent project

Porcelanosa kicks off sound and scent project

Porcelanosa is turning to experiential marketing to make its 130 stores and showrooms more ‘immersive’. The ceramics production venture is implementing a music and scent system, developed by Mood Media.

This is being rolled out across Spain, the UK, France, Portugal, Italy, Chile, Mexico, the USA and Canada, starting with the company’s Vila-real store in Spain.

Mood Media says that it designed “an elaborate playlist based on the brand’s values and customers, and a fully customised scent solution diffusing the exclusive fragrance within the store without impairing the aesthetics of the space”.

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