To promote the cinema release this week of Queen biopic, Bohemian Rhapsody, Bravado, Universal Music Group’s brand management and merchandise company, has opened an immersive shopping experience for fans.
Located at 3 Carnaby Street, London, a pop-up shop will be in operation from 18th October until 6th January and will sell official merchandise and apparel. Manuela Gray, Roger Taylor’s favourite tattooist, will also be giving fans a chance to get their own tattoo of Queen artwork along with her Killer Queen range of merchandise available to buy. And Hawkins & Brimble will be offering a bespoke grooming service allowing people to get the ‘Queen’ look.
Carnaby Street will also unveil an exclusive light installation in celebration of the new movie. Visitors can expect giant colourful neon lyrics including Queen’s iconic opening ‘Is this the real life? Is this just fantasy?’ along with‘Galileo’ and ‘Figaro’.