Retail Assist issues Black Friday 2018 research

Retail Assist issues Black Friday 2018 research

Retail Assist has published its annual Black Friday survey, which is now in its fourth year.

Also of interest: IMRG predicts bumper Black Friday 2018

Key findings include:

A 1% dip in people planning to participate.

A 6% rise in people planning to buy on the High Street – the first increase Retail Assist has seen since starting its survey in 2015.

79% of respondents said that they've never returned a Black Friday purchase, contrasting with the view that shoppers often regret what they buy.

Further details here

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