Retail Assist issues Black Friday 2018 research

Retail Assist has published its annual Black Friday survey, which is now in its fourth year.

Also of interest: IMRG predicts bumper Black Friday 2018

Key findings include:

A 1% dip in people planning to participate.

A 6% rise in people planning to buy on the High Street – the first increase Retail Assist has seen since starting its survey in 2015.

79% of respondents said that they've never returned a Black Friday purchase, contrasting with the view that shoppers often regret what they buy.

Further details here. 

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