Gravity Blanket gets flexible with Klarna

Gravity Blanket’s customer can now use Klarna’s Slice it and Slice it in 4 products, allowing them to pay in instalments.

“We do everything we can to offer an outstanding shopping experience and give our consumers a more convenient and less stressful way to shop. We believe our products are worth the investment and understand that offering flexible financing options will be integral to our brand success,” says Mike Grillo, Co-Founder and President, Gravity Products.

“Between busy schedules, constant notifications, and growing stressors, many of us are struggling to fall asleep. In fact, the CDC estimates that 50 million+ adults in the US have chronic sleep and wakefulness disorders. By partnering with Klarna for Slice it and Slice it in 4, we’re providing consumers with the power to purchase our engineered sleep products over time, without limiting their ability due to price, and therefore, sleep soundly.”

Michael Rouse, Chief Commercial Officer at Klarna, comments: “Our latest research shows that the shopping industry is adopting new payment technology enthusiastically due to consumers’ demand for increased flexibility and financial control. With many retailers already introducing smart payment options, it’s great to see forward-thinking brands, like Gravity Blanket, acknowledging this and making changes to align with shoppers needs.”