Retail Business Technology Expo rebrands as RetailEXPO

Retail Business Technology Expo (RBTE) will combine with its Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE) offshoots as a single unified show, RetailEXPO, in 2019.

The organisers, Reed Exhibitions, say that the move is the result of research involving over 150 senior retailers and brands. The new look event will take place on 1st to 2nd May at London’s Olympia.

“This not only mirrors the changing dynamics of the industry and how retailers are looking to enhance customer experience, but it also allows us to deliver more innovation and inspiration to our show audiences than ever before,” says Matt Bradley, Event Director of RetailEXPO.

“Through our extensive research, we’ve listened closely and carefully to what the senior retail community that attend our shows want, validating the show’s new value proposition at every stage of its development, and this is reflective in the shows coming together as a single event, RetailEXPO.”

“Now, more than ever, retailers are having to reimagine their roles, both online and on the High Street, in order to compete and succeed in the new retail world, and success relies on innovation and collaboration – and this is exactly what the new RetailEXPO is based on,” he concludes.