Dixons Carphone announces video gaming wall initiative

Dixons Carphone announces video gaming wall initiative

UXG has worked with Dixons Carphone on the roll-out of interactive gaming zones at several Currys PC World stores across the UK.

Customers can experience the latest games, monitors and consoles through a 6.5m x 1.2m video gaming wall which comprises 2x6 matrix commercial grade display panels.

Within each store, the bespoke display can be split into separate feeds from 12 gaming PCs during live events and when featuring product videos, as well as two feeds for ‘versus matches’ between two gamers. Its functionality is controlled by staff through a drag and drop system on a tablet device.

“Our objective is to create memorable and engaging retail experiences for our customers. Working with UXG has enabled us to achieve this goal and much more,” says Dixons Carphone’s Head of Technology, Kash Ghedia.

“Our interactive zones, with the video gaming wall at their core, help deliver this truly immersive experience. They are generating excellent brand awareness, increasing dwell time and helping drive sales. UXG’s team has created an outstanding retail experience for us whilst being reliable and responsive to our requirements from initial design concepts through to aftercare.”

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