Ombori helps Max Fashion optimise in-store experience

Ombori has teamed with The Landmark Group to launch a bilingual (English and Arabic) voice-activated mirror and interactive screen in Max Fashion’s lbn Battuta Mall store in Dubai. 

When a selfie is taken, the mirror will recommend different looks and trends from inside the store. The screen, meanwhile, detects motion as shoppers walk past and comes to life. Using their smartphone, shoppers can scroll through product pages, check stock levels and make a purchase - if stock isn't available they can order and collect from a nearby store.

“This is one of a number of high profile pilots we are rolling out worldwide, developed with the Ombori Grid platform,” says Ombori CEO Andreas Hassellöf. “We are setting out to create new and exciting customer experiences that allow shoppers to interact with brands in ways that combine the power and convenience of technology with the immediacy of being in a physical store. We’re proud to be working with a rapidly expanding retail group, and it’s very exciting to launch in such a prestigious location.”

Check out this video for further details.