The Fragrance Shop has opened a series of pop-ups throughout the UK with the message of 'Sniff. Choose. Deliver.'
These will enable customers to sample and buy products from brands including Bvlgari, Calvin Klein, Chloe, Diesel, Giorgio Armani, Gucci, Hugo Boss, Jimmy Choo, Marc Jacobs, Loewe, YSL and Paco Rabanne.
Sanjay Vadera, CEO The Fragrance Shop, says: “We launched the Sniff Bar at our Global Gift Gala, showcasing our new project to the likes of Victoria Beckham, Alan Carr, Kelly Hoppen and Alesha Dixon. It was the perfect launchpad for what is to become a national initiative and was very well received. I am looking forward to rolling out the Sniff Bar up and down the country and allowing people to experience the variety and quality of our offer, and the expertise of The Fragrance Shop team.”
The first ones are located in Leeds Trinity Shopping Centre, Merryhill Shopping Centre and Birmingham New Street Station. Plans are afoot to launch more in high footfall areas, hosting events and working with brands to create brand takeovers.