WOLF focuses on immersive experiences with pop-up store in London as part of 190th birthday celebrations

Heritage jewellery and watch accessories brand WOLF has opened its first ever pop-up store in Covent Garden, London.

Open to consumers from Wednesday 5th June, this is the continuation of the many activations and launches being conducted by the company as part of its year long celebration to mark its 190th anniversary. 

The 945 sq ft pop-up store is pitched as an immersive space for WOLF to showcase and sell its products and collections.

Simon Wolf, CEO and owner, says: “I am incredibly proud of what my family has managed to achieve over the past 190 years. And what better way to celebrate the five generations but to open a retail shop, something we have always wanted to do.”

“72 Neal Street is the perfect location, in the heart of Covent Garden’s Seven Dials, one of the world’s most prestigious shopping areas. It will be wonderful to be able to welcome customers into the world of WOLF at a level never seen before.”

Open seven days a week, the venue will also host exclusive events with key industry media and partners, creating community activations with the opportunity for key speakers to attend and invite their network of partners and consumers to attend across the watch and jewellery industry.