Carrefour Reeborn pop-up store launches in Brussels, Belgium with focus on buying, selling second-hand items

Carrefour Belgium has opened a Carrefour Reeborn pop-up for second-hand items in the centre of Brussels.

In what the retailer is labelling a European first, people can use this to sell second-hand non-food items such as clothing, furniture, bicycles, and toys.

In doing so, they can collect Carrefour Bonus Points and use them to do their shopping in a Carrefour store of their choice.

Said stores are also able to sell their surplus stock of new non-food products through Reeborn.

Further details here.

The pop-up will run from 18th April to 15th September, from Thursdays to Sundays, 11 a.m. to 6 p.m. It can be found at Chaussée d'Ixelles, 313 in 1050 Ixelles.

It is the result of a collaboration with startup Reckon AI, which specialises in micro-stores equipped with artificial intelligence.

It’s a small world

At the tail end of last year, Carrefour Belgium opened its smallest store in the country, measuring just 18 sqm and also featuring Reckon AI tech.

Carrefour BuyBye is located at the retailer’s Belgian headquarters in Zaventem (near Brussels).

The autonomous store consists of a series of refrigerated vending machines where customers can purchase lunch, snacks, cold drinks and fruit.

Shoppers need to download the Carrefour Buybye app, create an account and add a payment method before they can use the app to open the machines, take out products and check-out.

Initially, this was open Monday to Friday from 7am to 10pm, but from January it has become available seven days a week.

Plans are afoot to roll-out the concept to Carrefour Belgium’s existing physical stores.