UK online retail platform, SilkFred, has implemented Looker's tech across its 70-person team to help it build a deeper understanding of its customers, how they behave and how they perceive its independent labels.
The process of producing data reports could previously take up-to three days and relied on developers to refine, analyse the datasets and share reports. “It’s easy to make assumptions about products, customers and demographics, but with Looker, we make every decision based on facts,” says Emma Watkinson, CEO and Founder of SilkFred.
“We’ve been able to be more customer-led, building stronger relationships with shoppers, while transforming the way our entire team works with data. Our goal is to continue growing in the UK, harnessing Looker to help us make better, more informed commercial decisions, as well as helping us identify potential areas as we seek to expand into new international markets."