Five Guys taps Looker tech for data initiative

Burger chain Five Guys JV has rolled out Looker’s data platform.

The venture, which has opened over 100 stores in the UK, France, Spain, and Germany, says that reporting was previously a time consuming process which required input from the development team, resulting in bottlenecks and slowing the decision-making process. The introduction of Looker has reduced this process from days to hours, improving the business’ ability to quickly react to insights.

“We needed a platform that could transform our culture around data – taking it from a ‘nice to have’ to an essential component of our business model,” says Fareldia Jefferies, Integration and Data Warehouse Manager, Five Guys. “Looker has enabled us to do just that, giving everyone access to real-time, live data and insights. Based on that knowledge, we’ve improved warehouse efficiency, reduced waste and cut queue-times – all underpinning an improved customer experience.”