It's Christmas! Retailers set for Super Saturday

Research by VoucherCodes.co.uk and the Centre of Retail Research (CRR) reveals 14.9 million UK shoppers are expected to spend £1.65 billion on their final Christmas purchases on Super Saturday – the last Saturday before the big day.

On 22nd December, around 10.1 million shoppers will visit physical stores to splash out a total of £1.38 billion. Online sales will peak the day before, on Frenzied Friday, at £321 million.

Jimmy New, Director of Marketing at VoucherCodes.co.uk comments: “Super Saturday is one of the most important days in the retail calendar as millions of people finalise their Christmas preparations. Many retailers are making the most of the increased online spending on Friday and are continuing to offer delivery in time for Christmas, while High Street stores will be looking to capitalise on the increased footfall with last-minute deals and incentives.”

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