Airport shoppers like it fast and convenient, FreedomPay
FreedomPay has released research looking at UK consumers’ shopping and spending in airports.
It surveyed 2,500 Brits who have travelled in the past two years and found that traditional methods of payment remain popular with debit cards taking the top slot at 38%. Cash came in at 28% and credit cards at 22%. The use of e-payment devices is more popular amongst 18-24 year olds. 22% of the people within this age group prefer mobile payments and wearables, compared to only 4% of those aged 55 years above.
Air travellers in the UK tend to splash out an average of £62 per person at airports. Men on average spend nearly 20% more than women and levels spike amongst 25-34 year olds.
Tony Hammond, Managing Director of FreedomPay Europe, comments: “This new research clearly shows that passengers want speed of payment and convenience when it comes to airport shopping. Retailers including restaurants and coffee shops have a huge opportunity to increase their sales with the right technology and to enhance their consumer experience simply by transforming their digital payment platforms to enable hassle-free, secure and fast transactions no matter how the consumer chooses to pay."