ShopperTrak predicts High St Boxing Day blues

UK footfall on Boxing Day will be down 10% on the daily average, according to ShopperTrak.

This is due to unprecedented levels of pre-Christmas discounting, with retailers running Black Friday deals throughout November, coupled with Boxing Day sales now starting online at midnight on Christmas Day, observes Steve Richardson, UK & MEA Director at ShopperTrak.

“As many shoppers will have already made discounted purchases pre-Christmas, consumers are increasingly more immune to Boxing Day deals, so there is less urgency for shoppers to head into store or queue up at 5am on the High Street to pick up deals,” he says.

Boxing Day still remains a key shopping day, though. Twice as much money will be spent on 26th December than Black Friday in 2017, and last year the period between Christmas Day and New Year generated £12 billion in sales.